Pete Cohen is a life coach, public speaker, TV presenter and bestselling author of eleven books about making positive life changes and weight loss. He works as a peak performance coach for world-class athletes, including Dame Ellen MacArthur, Ronnie O'Sullivan and Dame Sally Gunnell. Pete is well known for his regular morning TV appearances on GMTV and BBC2's Confidence Lab. He was recognised internationally for defining the 'Formula for Happiness' in 2003. As a life coach, life strategist and human behaviourist he works with people to create positive change in their lives.